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The Ford Fusion and the Chevy Malibu from a product perspective are simply as good as Honda and Toyota,” Gutierrez stated. And the typical length a brand new car sat on a dealership lot in July was seventy six days, the highest in that month since 2009, according to Edmunds.
The only real wild card in the U.S. automobile market is the alternative rate, which is to say how typically automobiles and trucks make their option to the junkyard. A faint shiny spot is trucks and SUVs — that are continuing to sell pretty effectively — however even those purchases are slowing.
Retail gross sales have been down 6%, while fleet gross sales were down 35%. The company has been making a concerted effort to scale back its reliance on much less-profitable fleet sales. Automakers need to keep away from an all-out incentives conflict, preferring profits over market share.